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Social Media Automation is an important aspect of your digital marketing strategy. Admit it, your time is never enough to do everything that you need to do in order to grow your business. As many experienced entrepreneurs will say, you should focus on the 20% tasks that will generate 80% results.

In marketing, there are a lot of bases to cover. Aside from making sure that your branding is always on point, you should also focus on the quality of communication that you send out for your customers to see. On top of it, you also have to maintain consistency and the correct frequency so you can start creating momentum in your marketing activities.

With all these considerations, social media automation is the perfect support that you should start using in your business. This is especially true for start-ups, small to medium businesses, and solo entrepreneurs. By automating your social media, you will be able to enjoy the following benefits:

1. Save a lot of time. Instead of spending hours researching interesting contents, and fresh articles, then scheduling them on your social media account, in just a few minutes you can now do all those. Imaging setting up you social media automation for less than 15 minutes and you are already set for the week, or for a month even! With your saved time, you can work on more important aspects of your business that need your attention.

2. Save a lot of money. The good thing about automation is you still have control but at the same time, it works even without your presence. So instead of hiring more people to do this repetitive jobs, you can just do it yourself and pay a fraction of the salary you are supposed to pay.

3. Increase brand interaction the easy way. Digital marketing professionals agree that an active social media account tend to deliver higher results. Also, consumers are most likely to buy into a business with an active page. This means that they are very serious about what they are offering and they are in touch with their customers.

These benefits are yours to reap. Remember that you don’t need complicated tools in order to achieve your goal. With a basic social media automation tool, you will surely achieve the KPI that you are trying to reach. There are many available online tools, you just have to pick the one that fits your needs and your goals.

Most of the experts believe that Facebook is only for connecting with people and not for making money. But when you have built strong connection with your audience, you are going to want to utilize that connection to make some sells. Those people will be willing to buy through your links and recommendation as they believe in you.
Here are some ways you can make money on social media.
1. Promote affiliate products.
Whichever industry you are in, you can always find great related products at ClickBank and Amazon Associate. By promoting that products and making sells you can make some side income.
Most of the people will just open social media and start spamming links on Twitter, Facebook pages and groups and so on. The thing is, this trick doesn’t work at all. It is possible that you may get a few leads but in long term you are possibly going to be banned from the social media platform.
Always tell people that you are using affiliate link, in that way it will build trust and more people will consider you honest and will buy using your affiliate link.
2. Create and promote your own information products.
If you already have a blog, and you’ve demonstrated your expertise on a specific subject over a period of time, there may be an opportunity to create an eBook, audio program or video course and sell it to your audience. Social media is the perfect place to promote such a product.
If you got a blog or is an expert on something then you can write an eBook, audio program or video course on that topic and sell it to your audience. You can promote your product using social media platform.
There are lots of platforms that can help you creating your first product. You can use Sellfy, Gumroad or Amazon’s KDP.
In case of selling, quality always beats quality so make sure your product is great.
3. Promote products and services.
There are many opportunities for you to share sponsored posts that promote the products and services of other businesses. This is a very direct way of earning money from social media.
Another great and quick way to make money from social media is by promoting sponsored posts. That is one of the quickest and direct way of earning money from social media.
This method only works if you have a sizeable audience. Over promoting will cause people to unfollow you.
You need to mix thing up and need to maintain balance between useful posts and promotional content.

Why Social Media Marketing Automation Is Necessary for Your Business

How to Make Money From Social Media